Sunset Hills aldermen approve new sign for Bass Pro Shops development – ​​St. Louis Call Newspapers


A rendering of the proposed store.

The Sunset Hills Board of Aldermen approved a large monument sign July 13 for the new Bass Pro Shops development at 3600 S. Lindbergh Blvd.

The sign is part of a large development, which means the city must approve changes to it. The sign currently in its place has been approved by the council in the past.

The sign will represent Bass Pro, LongHorn Steakhouse and The Tile Shop. The resolution includes three deviations related to panel size: varying the height from 30 feet to 48 feet, varying the size from 200 square feet to 264 square feet, and varying the setback from 5 feet to 2 feet.

“It mimics what the building itself looks like, which is why we asked for some of the variations with respect to panel height,” said Eric Albers, Bass Pro representative. “We followed a similar process for the height of our building.”

Overall the board liked the design of the sign, but there was some discussion about the difference between a post sign and a monument sign. Ward 3 Alderman Cathy Friedmann said all deviations were taken from the post signs section of the code, which means the city should keep this sign in mind when reviewing the signs. pole in the future.

“We’re treating it like a post sign where the code is right now…It’s going to meet the monument sign definition when we change our code,” City Engineer Bryson Baker explained.

The new unified development ordinance will be heard by the aldermen at an upcoming meeting and it will include the monument sign code. The board approved the sign and its 8-0 spreads.

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